Privacy Policy

Last updated: 16th August 2025

We are committed to protecting your personal data and respecting your privacy. This Privacy Policy explains how we collect, use, and safeguard your information in line with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and other applicable laws.

1. Who We Are

[Company Name] (“we”, “us”, “our”) is the data controller of the personal data collected through this website. If you have any questions, please contact us using the details in section 10.

2. Personal Data We Collect

We may collect and process the following personal data when you use our website:

Contact Form: Name, email address, phone number, and any information you choose to include in your message.
Live Chat: Information you share during chat conversations, which may include contact details and service queries.
Marketing Preferences: Your consent to receive email updates, news, and marketing materials.
Technical Data: IP address, browser type, operating system, and browsing activity (collected through cookies and analytics tools).

We do not collect or process any payment or booking information on this website.

3. Lawful Basis for Processing

Under the UK GDPR, we must have a lawful basis to process your personal data. We rely on the following bases:

Consent – when you opt in to receive marketing communications.
Legitimate Interests – to respond to enquiries, operate our website effectively, and improve our services (where these interests are not overridden by your rights).
Legal Obligation – if we are required to process your data to comply with legal or regulatory requirements.

4. How We Use Your Information

We use your personal data to:

Respond to your enquiries and provide customer support.
Deliver information about our services.
Send marketing communications, where you have provided consent.
Monitor and improve the performance and security of our website.

5. Marketing Communications

If you have given consent, we may send you marketing emails. You can withdraw consent at any time by:

Clicking “unsubscribe” in our emails, or
Contacting us directly (see section 10).

6. Data Sharing

We do not sell your personal data. We may share it with trusted third-party service providers who support our website operations, such as hosting, analytics, and email delivery platforms. These providers are contractually bound to protect your information and only use it for the purposes specified by us.

7. Data Retention

We will only keep your personal data for as long as necessary for the purposes set out in this policy. Retention periods may vary depending on the type of data, but generally:

Contact form and live chat enquiries: retained for up to 2 years.
Marketing data: retained until you withdraw consent or unsubscribe.
Technical/analytics data: retained in accordance with our analytics provider’s policies.

8. International Transfers

If any service providers process your data outside the UK or European Economic Area (EEA), we will ensure that appropriate safeguards are in place (such as UK-approved standard contractual clauses).

9. Your Data Protection Rights

You have the following rights under UK GDPR:

Access – to request a copy of the personal data we hold about you.
Rectification – to request correction of inaccurate or incomplete data.
Erasure – to request deletion of your data (“right to be forgotten”), subject to certain conditions.
Restriction – to request that we limit how we process your data.
Portability – to request transfer of your data to another provider, where applicable.
Objection – to object to processing based on legitimate interests or to receiving direct marketing.
Withdraw Consent – where processing is based on consent, you can withdraw this at any time.

To exercise these rights, please contact us (see section 10).

If you are not satisfied with our response, you also have the right to lodge a complaint with the Information Commissioner’s Office (ICO) at https://ico.org.uk/ or by calling 0303 123 1113.

10. Contact Us

If you have any questions about this Privacy Policy or how we handle your personal data, please contact us at:

Profire Renewables
Email: simon@profirerenewables.co.uk
Phone: [Insert phone number]
Address: [Insert postal address]